Lifecycle Marketing Manager

The role

The Lifecycle Marketing Manager will run the renewal messaging cadence to drive retention and revenue. You will build reporting to identify risk and support broader consumer lifecycle motions including activation and engagement.

What you will do

• Run the renewal messaging cadence including timing, sequencing, and content
• Support the broader consumer lifecycle including activation, engagement, and retention
• Build proactive reporting on lifecycle and renewal health
• Set a measurement standard for lifecycle performance
• Partner on early-stage member engagement initiatives
• Work with Product and Client Marketing to understand the billing cycle and member experience
• Learn broader lifecycle motion including segmentation, cadence design, and activation logic

Required qualifications

• 6+ years of experience in lifecycle, retention, or CRM marketing
• Experience working in B2C or B2C2B environments
• A track record of revenue-driving metric ownership
• Experience designing segmented, cadence-based communication programs
• Strong data instincts to build reporting for cross-functional partners
• Experience with Iterable, Braze, or other consumer engagement platforms

Nice to have

• healthcare, subscription, or other renewal-dependent business models

Benefits

• incentive bonus program
• stock options
• comprehensive benefits
• incentive pay applicable to eligible roles

About the company

Pelago is a specialty substance use care provider that matches care intensity to member needs. The company uses technology and clinical expertise to provide personalized treatment for substance use and mental health.