Social Media Lead

The role

You will create and execute a social media strategy to engage the community and extend the brand across paid and organic channels. You will work with marketing, comms, and brand design teams to produce content and manage performance tracking.

What you will do

• Build channel and audience strategy for LinkedIn, YouTube, Instagram and other recommended channels.
• Set up goals, measurement, performance tracking, optimization, reporting, and analytics.
• Partner with the creative team to create original content including videos, graphics, and posts.
• Turn live content into Shorts, highlight reels, blog posts, and in-platform moments.
• Partner with growth marketing on paid and organic social campaigns.
• Partner with the brand team on awareness campaigns.
• Work with Talent Brand and Recruiting teams to uplevel LinkedIn content and audience growth.
• Align with Comms and Content teams to amplify thought leadership.
• Experiment with new creative formats, storytelling techniques, and distribution strategies.

Required qualifications

• Ability to turn complex technical and business concepts into engaging content.
• 5 - 8 years of experience in social media strategy and content creation (in house or agency).
• Strong portfolio of content (video, graphics, copywriting) with proven performance.

About the company

Peregrine helps public safety organizations, state and local and governments, federal agencies, and private-sector institutions address society’s challenges with an AI-enabled platform. The company supports hundreds of customers across 30+ states and two countries.