Performance Marketer

The role

You will build and own the performance marketing function from the ground up. You will design the operating model, manage budget allocation, and execute global paid programs to drive awareness and pipeline.

What you will do

• Build and own the central performance marketing function including systems, playbooks, and workflows.
• Own performance marketing strategy and execution including budget allocation, forecasting, and ROI targets.
• Contribute to ad copy, creative, and landing page creation.
• Instrument and manage the performance marketing measurement stack, including attribution and dashboards.
• Design, launch, and optimize global paid programs across search, paid social, programmatic, CTV, and ABM.
• Serve as the in-house expert on performance channels.
• Build and deploy AI-native systems to accelerate creative development and automate analysis.
• Contribute to SEO/AEO/GEO strategy.

Required qualifications

• Direct experience owning performance marketing execution across paid search and paid social.
• Exposure to CTV, display, programmatic, ABM, and emerging formats.
• Ability to build performance marketing systems where none existed.
• Expertise in channel evaluation and optimization.
• Hands-on experience designing and executing incrementality or causal measurement frameworks.
• Familiarity with DSPs, OOH formats, and managing ad inventory.
• Proven use of AI-native workflows to evolve performance marketing execution.
• Working knowledge of MAPs, CRMs, and modern BI / analytics tools.
• Familiarity with SEO/AEO/GEO concepts.
• Ownership mindset.

Nice to have

• Experience working with or at an AI-native or highly technical ad agency

About the company

Peregrine helps public safety organizations, state and local governments, federal agencies, and private-sector institutions address challenges with an AI-enabled platform. The company supports hundreds of customers across 30+ states and two countries.