Director, National Recruitment (Digital Operations and Applicant Experience)

The role

The Director will lead the Digital Strategy and Applicant Experience team to architect the national recruitment and admissions model. This person will manage the learner's digital journey from ad impression through enrollment by driving strategy for paid media, web presence, and digital support operations.

What you will do

• Own end-to-end campaign planning and creative direction for digital media.
• Monitor performance targets and reallocate investment based on performance.
• Direct internal contributors and external agencies for campaign execution.
• Direct strategy for conversion optimization and user experience.
• Lead testing of landing pages, copy, and forms.
• Oversee the national applicant experience across paid media, website, email, and SMS.
• Lead the creation and optimization of recruitment-specific content.
• Establish testing, approval, and quality-assurance practices for communications.
• Identify and lead improvements for the recruitment and admissions funnel.
• Lead, coach, and develop the Digital Strategy & Applicant Experience team.

Required qualifications

• Experience leading and mentoring a team.
• Experience managing service standards across distributed or national operations.
• Track record of auditing and designing workflows for operational efficiencies.
• Deep understanding of digital systems including web CMS and automation platforms.
• Proficiency in using performance data to inform strategy.
• Experience leading paid-media strategy, budget allocation, and campaign analysis.
• Experience leading the creation and governance of multichannel content and automated journeys.

Nice to have

• Salesforce

Benefits

• Over 40 days of paid time off through holidays, vacation, and sick/personal time.
• 22 holidays annually.
• 80 Wellness Hours for Sick, Safe, or Personal reasons.
• Medical plans through Cigna or Kaiser Permanente.
• Health Reimbursement Account (HRA) up to $4,000 for individuals and $8,000 for families.
• Dental and vision insurance.
• 401(k) plan with 100% employer match on contributions up to 6%.
• Employee Assistance Program (EAP).
• Up to 6 weeks of 100% paid parental leave.
• Employer-paid life, AD&D, and short-term disability insurance.
• Flexible Spending accounts for healthcare, dependent care, and commuting.
• Voluntary benefits including Accident, Critical Illness, Hospital Indemnity, Legal Services, and Pet Insurance.

Before you apply

• Candidates must reside in one of the following states: AZ, CA, CO, FL, GA, IL, IN, KS, MD, MA, MI, MO, NC, NJ, NY, OH, PA, TX, WA, WI.

About the company

Per Scholas drives mobility and opportunity in the technology landscape by providing no-cost tech training. They partner with employers to forge inclusive tech talent pipelines.