VP, Lifecycle Marketing and Loyalty

The role

This person will own the strategy for member engagement from first touch through long-term retention. They will define engagement strategy, segmentation, and measurement frameworks while leading a team covering loyalty, email, mobile, and site marketing.

What you will do

• Define the member engagement strategy across channels like email, push, SMS, site/app, and direct mail
• Own the member segmentation framework
• Set the vision for the IPSY loyalty program
• Own the Lifecycle Marketing measurement framework and reporting
• Own the financial narrative, budget, and performance targets
• Build and lead the lifecycle marketing organization
• Drive the team's operating culture
• Own the architecture vision for the MarTech stack
• Represent lifecycle marketing at the leadership table
• Own the boundary with Acquisition/Growth

Required qualifications

• 15+ years in lifecycle, CRM, or engagement marketing, with increasing leadership scope
• Track record of building measurement frameworks that proved CRM's value to the business
• Experience earning credibility for CRM in companies where the channel was undervalued or under-measured
• Strong grasp of MarTech architecture: ESPs, CDPs, personalization and testing tools, data pipelines
• Experience building and scaling lifecycle marketing teams
• Significant loyalty program experience

Nice to have

• Experience in subscription, paid membership, or DTC ecommerce

Benefits

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free IPSY Extra subscription
• Learning & development programs

About the company

IPSY is a beauty industry platform that unites brands, creators, and consumers through a beauty membership. The company is a remote-first organization.