Social Content Strategy Manager

The role

The Social Content Strategy Manager will lead commerce and 360 social strategy. This person will manage two direct reports and own monthly social planning and commerce social initiatives.

What you will do

• Act as a strategic partner to the Director of Social and cross-functional teams
• Partner with the Director to build social and community strategy for 360 marketing initiatives
• Own the 360 planning process and map out months of content
• Manage and develop direct reports
• Represent the social team in cross-functional meetings
• Lead content strategy and planning for marketing campaigns
• Partner with the Editorial Lead to drive editorial social strategy
• Own commerce social strategy across key commerce initiatives
• Launch and lead potential TikTok Shop exploration
• Oversee tracking, analysis, and reporting on KPIs

Required qualifications

• 5+ years leading social media strategy at a brand within beauty, fashion, or lifestyle
• Deep understanding of TikTok, Instagram, and social content trends
• Experience managing and developing direct reports
• Strong presentation and communication skills
• Experience building social strategy decks and content plans independently
• Experience partnering with editorial teams on content strategy
• Ability to interpret analytics and translate insights into strategy
• Familiarity using analytics tools (such as Dash Social)
• Must be based in Santa Monica or Los Angeles, CA

Nice to have

• Experience managing a 360 marketing planning process in partnership with a broader marketing team
• Experience with contracts, briefs, or vendor/creator management at scale
• Strong video editing and storytelling instincts, with fluency in tools like CapCut or Adobe Suite

Benefits

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free IPSY Extra subscription
• Learning & development programs

Before you apply

• Must be legally authorized to work full-time in the U.S. without requiring current or future visa sponsorship

About the company

IPSY is a beauty platform that unites brands, creators, and consumers through a beauty membership. The company is remote-first and offers various subscription models.