Marketing Engagement Specialist I

The role

The Marketing Engagement Specialist I develops, executes, and optimizes marketing engagement programs. This role supports customer and prospect journeys, lead generation, and marketing-to-sales conversion using marketing automation and email marketing.

What you will do

• Manage end-to-end execution of marketing campaigns in Salesforce Marketing Cloud Account Engagement.
• Develop and maintain audience segments using customer, prospect, behavioral, and lifecycle data.
• Design, implement, and optimize lead-nurturing programs and customer journeys.
• Support lead-management processes including scoring, grading, and routing.
• Coordinate connected marketing and sales workflows between Salesforce and platforms such as Highspot.
• Partner with cross-functional stakeholders to clarify campaign objectives and align deliverables.
• Monitor and interpret campaign performance using key performance indicators.
• Maintain campaign quality through structured reviews of audience, content, and data.
• Improve marketing engagement practices through experimentation and automation.
• Document campaign processes, standards, and recurring workflows.

Required qualifications

• Bachelor’s degree in marketing, communications, business, digital media, information systems, or a related field, or an equivalent combination of education and relevant experience.
• Three to five years of relevant experience in email marketing, marketing automation, CRM marketing, digital marketing, demand generation, campaign operations, or a related discipline.
• Hands-on experience using Salesforce Marketing Cloud Account Engagement or a comparable marketing automation platform.
• Demonstrated experience with email campaign execution, audience segmentation, automated nurture programs, testing, personalization, and lead-generation initiatives.
• Working knowledge of lead-management principles, including lead scoring, qualification, nurturing, lifecycle stages, routing, and marketing-to-sales handoff.
• Ability to interpret campaign and funnel-performance data.
• Project-management and organizational skills.
• Written and verbal communication skills.
• Attention to detail and commitment to campaign quality, testing, data accuracy, privacy, and compliance.
• Salesforce Certified Marketing Cloud Account Engagement Specialist, Marketing Cloud certification, or a comparable marketing automation credential.
• Knowledge of email deliverability, data governance, privacy requirements, accessibility practices, and campaign compliance.
• Must be proficient in Microsoft Office.

Nice to have

• preferably in a business-to-business environment
• Experience with Salesforce CRM, Highspot, analytics or business-intelligence tools, consent and preference-management practices, or related marketing technology integrations
• Experience with A/B or multivariate testing, conversion optimization, account-based marketing, demand generation, or lifecycle marketing
• Experience documenting workflows, developing reusable campaign standards, or supporting platform and process improvements

Benefits

• medical, dental, and vision coverage
• 401k matching
• generous time off package
• 16 weeks fully paid maternity leave
• 10 weeks fully paid paternity leave
• life insurance
• short & long-term disability
• on-site gym access
• health & wellbeing center
• on-site café
• walking trails
• tuition assistance

About the company

Phoenix Contact is an equal opportunity employer committed to the diversity of its employees.