Sr. Staff Qualitative Product Researcher, Ads

The role

You will lead high-impact qualitative research in strategic ads areas. You will uncover advertiser and user needs to shape product strategy and roadmaps. You will also mentor other researchers and partner with Product, Design, and Engineering teams.

What you will do

• Lead high-impact qualitative research in strategic ads areas
• Uncover and represent complex advertiser and user problems
• Shape the research agenda by working with cross-functional partners
• Plan, field, and synthesize research using qualitative methods
• Partner with Data Science on mixed-methods studies
• Influence product strategy and roadmap through actionable recommendations
• Assess where sustained research investment is needed
• Use AI tools to amplify research workflows
• Provide vision and direction for large collaborative research efforts
• Coach and develop other researchers

Required qualifications

• Minimum 7 years of experience in qualitative or mixed-methods user research
• Track record of leading research at a staff or senior staff level in a product organization
• Deep expertise across the qualitative toolkit including interviews, ethnography, diary studies, usability testing, and concept testing
• Experience in mixed-methods research
• Ability to influence product strategy and roadmap
• Strong executive communication skills
• Ability to thrive in ambiguity
• Strong strategic judgment and decision quality
• Ability to collaborate with PMs, Designers, Engineers, and Data Scientists
• Experience leading large, collaborative research efforts
• Curiosity and creativity in using AI tools
• Bachelor's degree in a relevant field, or equivalent experience

Nice to have

• Working knowledge of standard AI based research tools and capabilities
• Familiarity with ads
• Understanding of advertiser needs, ad ecosystems and challenges

Benefits

• Equity

Before you apply

• US based applicants only
• This position is not eligible for relocation assistance

About the company

Pinterest is a platform where millions of people find creative ideas and plan for memories. The company is on a mission to bring everyone the inspiration to create a life they love.