B2B Growth Marketing Manager

The role

This role builds and scales the SMB acquisition engine for Pinterest. The person will define B2B acquisition strategy and manage paid media to drive growth.

What you will do

• Define and lead the B2B acquisition strategy for SMBs
• Build an integrated SMB acquisition roadmap centered on paid media
• Develop SMB value propositions and campaign narratives
• Own creative strategy in partnership with Creative
• Own performance measurement across the acquisition funnel
• Design and execute a testing agenda for targeting, creative, and channels
• Partner with cross-functional teams to bring programs to market
• Translate customer research and campaign data into actionable insights
• Establish operating rhythms, dashboards, and executive communications
• Use AI and automation to accelerate workflows

Required qualifications

• Bachelor’s degree in Marketing, Business, Economics, Communications, Analytics, or a related discipline, or equivalent experience
• Minimum 7 years of experience in growth marketing, demand generation, performance marketing, lifecycle marketing, product marketing, or a related B2B marketing discipline
• Demonstrated experience acquiring and activating small-business, self-serve, or B2B customers
• Strong command of growth strategy and experimentation
• Exceptional analytical judgment
• Track record of leading cross-functional initiatives without direct authority
• Ability to move fluidly between strategy and execution
• Strong written and verbal communication skills
• Demonstrated experience using AI-enabled tools to accelerate marketing workflows

Nice to have

• Experience with Meta, LinkedIn, and Reddit
• Experience marketing advertising, marketplace, SaaS, creator, ecommerce, or other self-serve business products
• Experience building a new growth motion, channel, or customer segment from an early stage through scale
• Familiarity with SMB needs, barriers, and buying behavior
• Experience working in a global, matrixed organization

About the company

Pinterest is a platform where millions of people find creative ideas and plan for memories. The company is on a mission to bring everyone the inspiration to create a life they love.