Marketing Director

The role

The Marketing Director will lead the development and execution of integrated marketing strategy across brand, demand generation, digital marketing, product marketing, content, partnerships, and events. This role partners with executive leadership to drive awareness and growth across commercial banking, fintech, embedded banking, and treasury management businesses.

What you will do

• Develop and execute integrated marketing programs to drive brand awareness, lead generation, and client acquisition.
• Partner with business leaders to support growth objectives across various banking solutions.
• Strengthen and evolve Piermont's brand positioning.
• Lead digital marketing initiatives across email, social media, webinars, search, and content marketing.
• Develop content, thought leadership, client success stories, and executive visibility programs.
• Measure campaign performance, marketing effectiveness, and ROI.
• Manage external agencies, vendors, and marketing budgets.
• Collaborate with compliance, business units, and external partners.
• Lead strategy and execution for events, sponsorships, partnerships, conferences, and client engagement.
• Identify emerging market opportunities and innovative marketing approaches.

Required qualifications

• 8-12+ years of marketing leadership experience in financial services, fintech, B2B SaaS, or commercial banking.
• Proven experience building integrated marketing programs that drive measurable revenue growth.
• Strong understanding of digital acquisition, CRM, content strategy, and performance marketing.
• Experience managing agencies, budgets, and cross-functional teams.
• Exceptional communication, storytelling, and executive presentation skills.

Benefits

• medical
• dental
• vision
• 401k
• other benefits

About the company

Piermont Bank is a boutique specialty commercial bank focused on serving modern businesses with a digital first approach. It is a cloud native bank that combines disciplined commercial banking with innovative technology.