Sr. Marketing Data Analyst

The role

The Senior Marketing Data Analyst will own marketing analytics including attribution, channel economics, experimentation, and incrementality. This person will work with the marketing team and company leadership to identify channel efficiency and maximize revenue efficiency.

What you will do

• Own attribution and move marketers off Salesforce campaign influence reporting
• Own top of funnel channel efficiency and provide budget allocation recommendations
• Design, run, and report on incrementality tests
• Measure brand and event channels
• Own marketing unit economics including LTV, CAC, and CAC payback
• Build GTM analytics for the new product line
• Support lifecycle and nurture marketing measurement
• Define the marketing data model in dbt
• Build reporting for marketers to use for campaign and channel performance
• Partner with marketing leadership in planning and budget cycles

Required qualifications

• 3+ years in analytics, including owning a business domain and stakeholder relationships
• Deep marketing analytics experience across paid and organic channels, the funnel, and unit economics
• Has built or replaced an attribution model
• Experience designing and reading out incrementality tests using Python or R
• Designs comparisons and controls for findings
• Strong SQL
• Builds reporting in Looker or a comparable BI tool
• Able to build and extend models in dbt or pick it up quickly
• Works directly with executives

Nice to have

• Media mix modeling or other top-down measurement experience
• Marketo and Marketo Measure, or comparable marketing automation and attribution tools
• Salesforce, including campaign influence reporting
• Ad platform APIs, PartnerStack, GA, or other spend and engagement sources
• Brand or offline measurement experience
• ABM account funnel work
• Production dbt experience
• B2B SaaS with both sales-led and self-serve motions
• Fintech, accounting software, or professional services background

Benefits

• Flexible vacation/time-off policy
• All federal holidays are observed
• Competitive benefits package including additional wellness benefits
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
• 401(k) plan
• Equity

About the company

Pilot provides small businesses with dedicated finance experts and integrates with billing, banking, expense, and payroll systems. The company has over 3,000 customers and is a fintech unicorn.