Marketing Operations Associate

The role

The Marketing Operations Associate will own the systems the marketing team runs on. You will build campaigns, nurtures, and programs in Marketo and maintain the database and Salesforce integration.

What you will do

• Build and QA email programs, nurtures, forms, and campaign programs in Marketo end to end
• Own Marketo administration: program architecture, smart campaigns, operational programs, templates, and forms
• Maintain program templates, naming conventions, and folder structure
• Execute list imports and audience builds, including segmentation and source tagging
• Own database health: deduplication, normalization, suppression lists, consent management, and deliverability
• Monitor and resolve sync issues between Marketo and Salesforce
• Own Salesforce campaign setup for marketing programs
• Help implement and maintain lead scoring and lifecycle logic across both systems
• Build campaign and program performance reporting in Salesforce and Looker
• Support attribution and Marketo Measure work

Required qualifications

• 2+ years in marketing operations with hands on Marketo ownership
• Working knowledge of Salesforce campaigns, lead and contact objects, and how marketing data moves between the two systems
• Can take a request, decide how to build it, and ship it with confidence
• Notices when a list, a report, or a sync looks wrong, and goes and finds out why
• Uses AI as part of how you work
• Writes clearly, and documents what was built and why

Nice to have

• Marketo Certified Expert
• Marketo Measure, or a comparable attribution platform
• Looker or a comparable BI tool
• Experience supporting more than one business line or audience segment
• B2B SaaS, fintech, accounting software, or professional services background

Benefits

• Flexible vacation/time-off policy
• All federal holidays are observed
• Competitive benefits package including additional wellness benefits
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
• 401(k) plan
• Equity
• Health benefits

About the company

Pilot provides small businesses with dedicated finance experts and an AI accounting platform called Meridian. The company has over 3,000 customers and has raised over $170 million in financing.