Brand & Product Designer

The role

This person will build and scale the brand visual identity across marketing channels and the product. They will spend 80% of their time on brand and marketing design and 20% on product UI/UX design.

What you will do

• Drive the development and evolution of the brand's visual identity
• Design logos, typography, color palettes, iconography, imagery and graphic elements
• Create and maintain comprehensive brand guidelines
• Own creative design across paid media, organic social, email, landing pages, presentations, events and marketing campaigns
• Develop and run structured creative testing programs
• Support the visual design and ongoing optimization of the marketing website
• Partner with Product and Engineering to design user flows, wireframes, prototypes and high-fidelity UI
• Build and maintain scalable design systems and reusable component libraries
• Research competitive brand identities, product experiences and visual trends
• Collaborate with Marketing, Product, and Engineering teams

Required qualifications

• Professional experience in brand, graphic, visual or creative design
• Professional experience designing UI/UX for web or mobile products
• Experience contributing to the development or evolution of a brand identity
• Strong portfolio showing visual identity systems, creative campaigns, digital marketing design and at least one shipped product experience
• Experience building scalable brand guidelines and reusable design systems
• Experience designing and optimizing digital marketing assets
• Familiarity with creative experimentation, A/B testing and CRO
• Ability to independently manage design projects from concept to execution
• Advanced proficiency in Figma, including components, auto layout and prototyping
• Advanced proficiency in Adobe Creative Cloud, especially Illustrator, Photoshop and InDesign
• Solid grasp of UX fundamentals: information architecture, user flows, interaction design and usability
• Strong understanding of typography, color theory, composition, layout and visual hierarchy

Nice to have

• Experience in high-growth technology, fintech, payments, B2B SaaS or consumer brands
• Experience with motion graphics, animation or video editing

Benefits

• Early-stage equity
• Medical insurance
• All the hardware and software you need to do your best work

About the company

Piston (PistonPay) is a payments company that runs a cardless, closed-loop payments network connecting fleets directly with fuel retailers. They are a Series A company founded by logistics industry veterans.