Director of Demand Marketing

The role

The Director of Demand Marketing will run marketing demand generation end-to-end for a sub-vertical. This role involves owning monthly revenue, pipeline, and efficiency numbers through strategy and channel execution.

What you will do

• Set an integrated marketing strategy that delivers on demand targets.
• Hold accountability for monthly revenue, pipeline, and efficiency targets.
• Track pacing and pipeline against targets and execute gap plans.
• Lead, coach, and raise the ceiling for a lean team of direct reports.
• Collaborate with indirect reports across digital channels, AEO/SEO, and web.
• Measure efficacy of tactics and optimize via experimentation.
• Manage the vertical budget and drive AOP planning prep.
• Report on marketing performance and strategy to leadership.
• Set the standard for AI-first marketing in tooling, planning, and agent building.
• Work with marketing leadership and partnering functions to prep for launches.

Required qualifications

• Successful track record of leading an integrated, demand generation strategy/function or channel group with accountability to a revenue number, a budget, and ROI.
• Hands-on depth across relevant marketing channels like trade shows, field or partner marketing, lifecycle, webinars, content marketing, digital, and ABM.
• Extreme ownership and bias to action.
• Critical thinker and analytically rigorous.
• Highly performance focused and ROI minded.
• Excellent communicator.
• Sets a high bar for the team and provides coaching, vision and accountability.
• Excellent project management skills.
• Customer first.
• Uses AI heavily, building workflows and agents.
• A strong cross-functional partner.

Nice to have

• Experience marketing to SMBs / local businesses or marketing an AI product.
• Familiarity with the home services trades (HVAC, plumbing, electrical, roofing, pest, landscaping, etc.) and their buying behavior.
• Familiarity with the medspa aesthetics industry and their buying behavior.

Benefits

• Open and transparent culture
• Life insurance, long and short-term disability coverage
• Paid maternity and paternity leave
• Fertility Benefits
• Generous vacation time, plus three 4-day summer holiday weekends
• Excellent medical, dental, and vision benefits
• 401k Plan
• Bi-annual swag drops with cool Podium gear and apparel
• A stellar HQ (Utah) gym with local professional coaches and classes offered
• Onsite HQ (Utah) child care center, subsidized for employees

About the company

Podium builds an AI Workforce that helps local businesses turn every conversation into revenue. They have crossed $150M in AI ARR and deployed more than 20,000 AI Employees.