Senior Analyst, Marketing Analytics

The role

You will support measurement and reporting for paid media channels including SEM, Paid Social, Display, and CTV. You will own digital marketing measurement tooling, build dashboards, and write SQL queries for analysis.

What you will do

• Monitor performance and generate insights for SEM, Paid Social, Display, and CTV.
• Build and maintain performance dashboards in Sigma.
• Write and maintain SQL queries and dbt models.
• Configure and QA pixels in Google Tag Manager.
• Manage conversion uploads via Hightouch.
• Troubleshoot measurement issues.
• Support design and analysis of A/B tests and geo-experiments.
• Contribute to attribution, incrementality, and forecasting work.

Required qualifications

• 4+ years of experience in marketing or media analytics in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets.
• Strong SQL skills.
• Exposure to dbt and GitHub is a must.
• Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
• Solid understanding of paid media channels and metrics like CPC, CPA, ROAS, CAC.
• Familiarity with martech and measurement tooling including pixel configuration and conversion tracking.
• Experience with Google Tag Manager and/or Hightouch.
• Self-directed.
• Comfortable using AI tools as part of your day-to-day workflow.

Nice to have

• Experience in financial services.
• Familiarity with attribution concepts.
• Exposure to incrementality testing or Media Mix Modeling.

Benefits

• Medical, dental, and vision plans.
• Options for Health Care FSA and HSA.
• Unlimited paid time off.
• 10 company holidays.
• Fully paid parental leave.
• Equity.
• 401K retirement plans.
• Guaranteed life insurance.
• Short- and long-term disability coverage.
• Monthly stipends for internet, mobile plans, and wellness perks.
• One-time home office reimbursement.
• Company provided equipment including a MacBook and monitor.

Before you apply

• Candidates must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

About the company

Point's mission is to make homeownership more valuable and accessible. They are a category defining company in home equity with over $175M raised from investors.