Product Marketing Manager

The role

You will write messaging and content to help Point win over the mortgage broker community. You will partner with Sales, BD, Brand, Compliance and Growth to create messaging, campaigns, case studies and enablement content.

What you will do

• Write full-funnel messaging for brokerages, LOs and homeowners
• Write demand gen copy for ads, landing pages, InMail, social, nurture tracks, emails and newsletters
• Partner with brokers and LOs to capture case studies, testimonials and reference stories
• Write sales enablement including talk tracks, objection handling, FAQs and competitive intel
• Create collateral such as one-pagers, co-branded pieces, event materials and help content
• Write scripts and decks for partner onboarding and webinars and help host them
• Own content governance through compliance and brand review
• Bring insights from broker calls and Advisory Board back into messaging

Required qualifications

• 5+ years of hands-on product marketing and GTM experience
• B2B marketing and positioning experience in mortgage, lending, real estate, insurance or financial services
• A writing portfolio of campaigns, emails, landing pages, case studies or scripts
• Knowledge of how brokerages, LOs and borrowers work
• Ability to explain a complex financial product simply
• Ability to interview a customer and find the story worth telling
• Comfortable writing in a regulated category and working through compliance edits
• Use of AI tools daily and responsibly

Nice to have

• B2B2C or channel marketing experience
• Scriptwriting for video or webinars
• Fintech or home equity background

Benefits

• Medical, dental, and vision plans
• Options for flexible spending accounts (Health Care FSA) and health savings accounts (HSA)
• Unlimited paid time off
• 10 company holidays
• Fully paid parental leave
• Meaningful equity
• 401K retirement plans
• Guaranteed life insurance
• Short- and long-term disability coverage
• Monthly stipends for internet, mobile plans, and wellness perks
• One-time home office reimbursement
• Company provided equipment including a MacBook and monitor

Before you apply

• Candidates must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI
• Will be asked to see a writing portfolio

About the company

Point's mission is to make homeownership more valuable and accessible. They are building a category defining company in home equity.