Poppulo
Product Marketing Manager
Paris, France. Posted 12 days ago
The role
The Product Marketing Manager will strengthen Poppulo's leadership in the Employee Experience market. You will shape positioning, analyst relations, and go-to-market strategies across the Employee Communication, Poppulo Experience Platform, and Employee Advocacy product areas.
What you will do
- Develop understanding of products, functionality, and customer applications
- Define and refine product positioning, value propositions, and messaging
- Translate product capabilities into compelling narratives
- Develop product and roadmap presentations
- Support roadmap webinars, landing pages, marketing campaigns, and customer presentations
- Drive product launches and feature announcements
- Own release notes and supporting product documentation
- Develop go-to-market initiatives for adoption, pipeline, and retention
- Equip Sales, Pre-Sales, and Customer Success teams with enablement materials
- Monitor the Employee Experience market and analyze competitor positioning
Required qualifications
- 4+ years of experience in product marketing, consulting, a research or analyst firm, or an in-house strategy, brand or market intelligence function
- Strong analytical and structured problem-solving skills
- Experience producing and presenting research, analysis or strategic recommendations to senior stakeholders
- Strong written and verbal communication skills
- Confidence presenting to executive audiences
- Strong PowerPoint and Excel skills
- Ability to translate complex market topics into clear, actionable messaging
- English proficiency at a minimum C2 level
- Experience using modern AI tools such as ChatGPT, Claude, Gemini, Copilot or similar
Nice to have
- Experience in B2B SaaS or the technology industry
- Experience in product marketing, go-to-market strategy or sales enablement
- Experience working with analyst firms such as Gartner, Forrester or IDC
- Exposure to pricing and packaging strategy
- Knowledge of the internal communications, employee engagement or frontline worker markets
Benefits
- Annual leave package including 8 to 12 RTT days per year
- Holiday bonus under the Syntec agreement
- Edenred meal vouchers (€8/day, 50% employer-paid)
- Access to the Leeto platform
- Laptop, headset, monitor, and remote-work accessories provided
- 50% public transport coverage
- Alan health insurance
About the company
Poppulo helps organizations reach employees through an AI-powered employee experience platform. The company connects workforces across email, mobile, intranet, Microsoft Teams, and digital signage.