Email & SMS Marketing Intern, Spring 2027

The role

This intern will learn the inner-workings of email and SMS campaigns and automations. You will execute campaigns, write copy, segment audiences, and analyze performance for various clients.

What you will do

• Understand lifecycle marketing best practices, strategies, and processes
• Learn how to execute email and SMS campaigns within multiple different lifecycle platforms
• Create email and SMS campaign calendars for a variety of clients
• Write custom email and SMS copy to speak to different groups of contacts
• Segment campaign audiences based on past customer behavior and demographic data
• Build out targeted customer journeys based on previous site activity and purchase data
• Analyze email and SMS performance and report on findings while providing strategic recommendations
• Optimize the lifecycle user experience based on learnings from performance data and A/B testing results
• Assist the lifecycle team with ad hoc projects including reporting, execution, copywriting, etc.
• Participate in end of semester project to demonstrate learnings in a client deliverable format

Required qualifications

• Strong interest in a career that blends creativity and analytics
• Excellent oral and written communication skills
• Outstanding editing and proofreading skills
• Ability to prioritize and balance multiple tasks
• Must be detail oriented
• Must have a passion for storytelling
• Must be enrolled in a course at a college or university and receiving credit for their participation in this internship program

Nice to have

• Digital Marketing
• Advertising
• Analytics

Benefits

• Monthly and quarterly team bonding activities
• Full-remote flexibility

Before you apply

• Must be enrolled in a college course for college credit

About the company

Power Digital is an AI-Native Growth Firm that helps leading and emerging brands grow by combining talent and proprietary technology. They use an AI operating system called Omega and an intelligence layer called Iris.