Paid Advertising Strategist, Leadgen

The role

The Paid Advertising Strategist owns the execution, performance, and growth of campaigns within a book of business. They manage paid social and paid media platforms, including reporting, optimizations, and client communication.

What you will do

• Full ownership and execution of performance marketing via paid social and paid media native platforms
• Execute builds and production across channels
• Lead execution of optimizations for performance improvements
• Manage client budgets and advise on budget changes
• Lead proactive strategy recommendations across assigned channels
• Maintain client testing roadmaps and project manage next steps
• Escalate performance risks early
• Own strategic communication internally for client teams
• Provide weekly client progress recaps with performance insights
• Utilize AI technologies to enhance and optimize business processes

Required qualifications

• 2-3 years of digital marketing experience
• 1-2 years in an agency setting
• 2-3 years of hands-on experience with at least 2+ of the following: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat
• Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated
• Excellent interpersonal skills
• Confident with client-facing presentations and communication

Benefits

• Base salary + commission opportunities
• Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flex work environment: full-remote, in-office, or hybrid
• One time $100 USD Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs
• Quarterly awards including prize money and recognition

Before you apply

• Must be legally eligible to work in the U.S.

About the company

Power Digital is an AI-Native Growth Firm that helps leading and emerging brands grow by combining talent and proprietary technology. They use an AI operating system called Omega and an intelligence layer called Iris to drive business outcomes.