Powerdigitalmarketing
Growth Marketing Manager, B2B SaaS
Remote - Honduras. Posted 11 months ago
The role
You will own the strategy and execution of integrated marketing campaigns to fuel Cardinal's pipeline. You will architect full-funnel initiatives and lead cross-functional teams to deliver cohesive messaging and high-impact creative.
What you will do
- Build full-funnel campaign strategies for major launches.
- Define audiences, messaging, channel mix, goals, and success metrics.
- Develop campaign plans and timelines.
- Lead cross-channel execution across email, paid media, social, and web.
- Create creative briefs and coordinate with design, copy, video, paid, and email teams.
- Monitor performance and identify what is working and what is not.
- Optimize live campaigns including messaging, audience, UX, offers, and funnel flow.
- Build testing plans and share insights.
- Manage internal contributors and contractors.
- Execute tasks when needed.
Required qualifications
- Proficiency in spoken and written English at an advanced level.
- 5–7 years in B2B growth, demand gen, or integrated marketing.
- Demonstrated success running multi-channel, full-funnel campaigns with measurable results.
- Expertise in LinkedIn Ads, Meta Ads, Google Ads, email marketing platforms, and webinar tools.
- Deep understanding of digital channels and how they work together.
- Ability to write or refine campaign copy (emails, landing pages, ads).
- Strong analytical skills: reporting, performance diagnosis, and conversion optimization.
- Experience thriving in fast-paced environments with high standards.
- Data-driven, audience-obsessed growth marketer.
- Comfortable owning both strategy and execution.
- Strong communicator across creative and performance teams.
- Obsessed with iteration.
Nice to have
- agency/professional services a plus
About the company
Power Digital is an AI-Native Growth Firm that helps leading and emerging brands grow by combining talent and proprietary technology. They use an AI operating system called Omega and an intelligence layer called Iris to drive measurable business outcomes.