Group Director, CPG

Remote - United States. Posted 2 months ago

The role

The Group Director, CPG is a senior client relationship and revenue leader for consumer packaged goods clients. You will manage a portfolio focused on DTC ecommerce, retail, and e-tailer channels while leading a team of Account Directors. You will also drive division growth through AI-driven workflows and strategic expansion.

What you will do

Own net revenue retention and expansion MRR for the division
Personally own executive relationships across the top 30–40% of the portfolio
Run monthly executive check-ins and weekly priority account check-ins
Maintain an accurate, self-owned retention forecast on a weekly basis
Track DTC ecommerce conversion, subscription, and acquisition efficiency
Diagnose risk early and lead quarterly plans for the top 10% of the portfolio
Identify and lead common CPG expansion paths
Keep the Salesforce pipeline current and accurate
Directly manage Account Directors and oversee the Associate Account Director pod
Design and implement AI workflows and tools for the division

Required qualifications

Department leadership and management experience
10+ years of leadership experience in a digital marketing agency
CPG client work primarily in DTC ecommerce
Experience managing a P&L for profitable growth
Deep marketing fluency in DTC ecommerce
Channel and program strategy expertise
Measurement expertise in DTC attribution and blended CAC/LTV modeling
Experience presenting to and pushing back on C-suite and VP stakeholders
Expertise in contract negotiation, client retention, and client growth
Proven track record delivering high NPS and retention metrics
Extensive knowledge of owned, earned, and paid marketing channels
Legally eligible to work in the U.S.

Nice to have

Exposure to retail and e-tail channels
Working knowledge of retail and e-tailer distribution and velocity data
Familiarity with e-tailer content and PDP optimization
Familiarity with CPG-specific platforms and tools like Shopify, Amazon Ads, Walmart Connect, Instacart Ads, Nielsen, or Circana/IRI

Benefits

Base salary + commission opportunities
Medical, Dental, and Vision insurance with up to 100% employer contribution towards monthly premium
401(k) plan with 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
Fully flex work environment: full-remote, in-office, or hybrid
One time $100 USD Work From Home (WFH) stipend
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership
Ongoing employee development programs
Quarterly awards including prize money and recognition

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use their AI operating system, Omega, and intelligence layer, Iris, to drive measurable business outcomes.