Senior ABM Strategist

The role

The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy for complex client accounts. This role involves using 6sense and Clay to develop audience strategies, account prioritization, and activation-ready planning.

What you will do

• Lead B2B GTM and ABM strategy across ICP, persona, buying committee, and account prioritization.
• Own 6sense strategy including segment creation, audience logic, and account scoring.
• Use Clay for account enrichment, TAL development, and segmentation.
• Translate client business goals and market signals into GTM recommendations.
• Build and pressure-test ICPs, personas, TALs, and campaign strategies.
• Develop ABM strategies for 1:1, 1:few, and 1:many account-based programs.
• Build account prioritization frameworks using various data types.
• Identify gaps in client data, targeting logic, or marketing activation.
• Partner with Paid Media, Organic Search, Content, and other internal teams.
• Lead client-facing strategy conversations and deliverable presentations.

Required qualifications

• Proficiency in spoken and written English at an advanced level is required

Benefits

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 320.000 COP Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs

About the company

Power Digital is an AI-Native Growth Firm that helps brands grow by combining talent and proprietary technology. They use their AI operating system, Omega, to drive measurable business outcomes.