Senior ABM Strategist

The role

The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy for complex client accounts. This role involves using 6sense and Clay to develop ICPs, personas, and account prioritization frameworks. The person will act as a client-facing strategist translating business goals into activation-ready plans.

What you will do

• Lead B2B GTM and ABM strategy across ICP, persona, and buying committee development
• Own 6sense strategy including segment creation, audience logic, and account scoring
• Use Clay for account enrichment, TAL development, and segmentation
• Translate client business goals and market signals into GTM recommendations
• Build and pressure-test ICPs, personas, TALs, and account tiers
• Develop ABM strategies for 1:1, 1:few, and 1:many account-based programs
• Build account prioritization frameworks using various data types
• Identify gaps in client data, targeting logic, or marketing activation
• Partner with Paid Media, Organic Search, Content, and other internal teams
• Lead client-facing strategy conversations and performance readouts

Required qualifications

• Proficiency in spoken and written English at an advanced level

Nice to have

• 6sense experience
• Clay experience
• B2B data strategy experience

Benefits

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month
• National Holidays
• 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs
• Quarterly awards including prize money and recognition
• Opportunities to be involved in company DEI initiatives

About the company

Power Digital is an AI-Native Growth Firm that combines talent with proprietary technology like the Omega AI operating system. They partner with clients across strategy, execution, and measurement to drive measurable business outcomes.