Senior ABM Strategist

The role

The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy for complex client accounts. This role involves using 6sense and Clay to develop ICPs, personas, and account prioritization frameworks. The person will act as a strategic and hands-on partner to clients and internal teams.

What you will do

• Lead B2B GTM and ABM strategy across ICP, persona, buying committee, and account prioritization.
• Own 6sense strategy including segment creation, audience logic, and account scoring.
• Use Clay for account enrichment, TAL development, and segmentation.
• Translate client business goals and market signals into GTM recommendations.
• Build and pressure-test ICPs, personas, TALs, and campaign strategies.
• Develop ABM strategies for 1:1, 1:few, and 1:many account-based programs.
• Build account prioritization frameworks using various data types.
• Identify gaps in client data, targeting logic, or marketing activation.
• Partner with Paid Media, Organic Search, Content, and other internal teams.
• Lead client-facing strategy conversations and performance readouts.

Required qualifications

• Proficiency in spoken and written English at an advanced level is required

Nice to have

• 6sense, Clay, and B2B data strategy experience

Benefits

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

About the company

Power Digital is an AI-Native Growth Firm that helps leading and emerging brands grow by combining talent and proprietary technology. They use their AI operating system, Omega, and intelligence layer, Iris, to drive measurable business outcomes.