Director of Account Based Marketing

The role

You will lead the strategy, build-out, and performance of the ABM discipline across the B2B portfolio. You will architect ABM frameworks and manage platform implementations to turn target account lists into pipeline and revenue.

What you will do

• Own end-to-end ABM strategy and delivery across the B2B client portfolio
• Serve as primary ABM subject matter expert and Account Director
• Build and refine ABM audits, playbooks, and GTM plans
• Architect and manage 6Sense and Demandbase implementations
• Translate intent and engagement data into actionable account tiers and campaign triggers
• Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO
• Identify efficiency opportunities in the delivery of ABM products
• Support Revenue and Appraisal teams on complex GTM and ABM strategies
• Employ AI technologies to enhance and optimize ABM processes and reporting
• Present ABM strategy and performance directly to clients

Required qualifications

• Proficiency in spoken and written English at an advanced level
• Hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms
• 7+ years in B2B marketing strategy or ABM, in-house or in-agency
• Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot
• Deep understanding of intent data, predictive scoring, and account tiering
• Comfort and ease presenting strategy to clients and leading discovery discussions
• Strong project management skills
• Strategic understanding of clients' business metrics and pipeline mechanics
• Team-oriented and collaborative

Nice to have

• Agency experience valued but not required

Benefits

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flex work environment: full-remote, in-office, or hybrid
• One time 320.000 COP Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs

About the company

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. They help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence.