Senior Integrated Content Marketing Strategist

The role

The Senior Integrated Content Strategist, B2B owns the integrated content strategy for a portfolio of complex B2B accounts. This person sets strategic direction and execution for deliverables like thought leadership, sales enablement, and brand strategy to move buyers through the sales cycle.

What you will do

• Own end-to-end integrated content strategy and execution for B2B accounts
• Lead content audits using audience research and stakeholder interviews
• Set strategic direction for content roadmaps aligned to revenue goals
• Enhance business operations through deployment of AI technologies
• Utilize the nova ecosystem to benefit department objectives
• Ensure timely delivery of Integrated Content workflows using Asana, Slack, and Pulse
• Proactively surface strategic insights to internal and client teams
• Stay ahead of B2B content marketing trends and AI-driven practices
• Lead cross-functional content initiatives with Paid Media, SEO/AEO, Creative, and Sales teams
• Independently manage a book of B2B client accounts

Required qualifications

• Minimum of 5 years of experience in a B2B Integrated Content Marketing role
• Direct client-facing experience
• Advanced understanding of data analysis and data visualization using tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce
• Advanced, fluent proficiency with AI tools including Claude, ChatGPT, Gemini, and Perplexity
• Advanced knowledge of B2B Integrated Content strategy
• Demonstrated ability to set strategy and define content thesis
• Exceptional time management, prioritization, and organizational skills
• Ability to provide positive and constructive feedback to team members
• Proactive, solution-oriented problem solver
• Exceptional presentation skills for C-suite executives
• Proficiency in spoken and written English at an advanced level

Nice to have

• A journalism or copywriting foundation is strongly preferred

Benefits

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flex work environment: full-remote, in-office, or hybrid
• One time 320.000 COP Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs

About the company

Power Digital is an AI-Native Growth Firm that helps leading and emerging brands grow by combining talent and proprietary technology. They use their AI operating system, Omega, to drive measurable business outcomes.