Fashion Paid Advertising Strategist

The role

You will own the execution, performance, and growth of paid advertising campaigns for a book of business. You will manage client budgets, perform keyword research, develop ad copy, and provide strategic insights to clients.

What you will do

• Full ownership and execution of performance marketing via paid social and paid media native platforms
• Execute builds and production A-Z across channels
• Lead execution of optimizations for performance improvements
• Manage all client budgets and advise on changes
• Own strategic communication internally for client teams
• Provide weekly client progress recaps with performance insights
• Execute performance reporting A-Z with presentation creation
• Leverage data to articulate results to clients and stakeholders
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital's Nova ecosystem

Required qualifications

• 2-3 years of digital marketing experience
• 1-2 years in agency setting
• Minimum 2 years of experience with Direct Response marketing in E-Commerce, Lead Gen or B2B
• Minimum 2 years of experience with Meta Ads for direct response campaigns
• Minimum 2 years of hands-on experience with Search Engine Marketing
• Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
• Significant campaign management experience in one or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns or Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media's place in the funnel
• Strong written and verbal communication skills
• Strong organizational and project management skills

Benefits

• Base salary + commission opportunities
• Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan with 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs
• Quarterly awards including prize money and recognition
• Opportunities to be involved in company DEI initiatives

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive business outcomes.