Sr. Measurement Lead, Marketing Science

The role

The Sr. Measurement Lead manages measurement strategies for a book of clients using statistical modeling, incrementality experiment design, and customer analysis. This person provides strategic guidance to clients and internal teams while mentoring Measurement Analysts.

What you will do

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.
• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python.
• Work closely with account teams and clients to develop and maintain long-term strategic relationships.
• Present and explain advanced measurement methodologies and models to internal and external teams.
• Ensure that insights are actionable and tied to client business goals.
• Provide strategic advice and insights for ongoing measurement optimization.
• Mentor and develop Measurement Analysts through performance coaching and guidance.
• Drive efficiencies within the current measurement and marketing science processes.
• Employ AI technologies to increase efficiency and support the optimization of deliverables and processes.
• Utilize and leverage Power Digital's Nova ecosystem.

Required qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 6+ years of experience in Marketing Analytics and Measurement.
• 3+ years of agency experience.
• Strong business acumen to translate quantitative data into actionable business insights.
• Proficiency in R, Python, and SQL.
• Experience with ETL tools, such as Funnel.io and Fivetran.
• Strong understanding of full-funnel marketing strategies.
• Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools.
• Excellent communication and organizational skills.
• 2-3 years of team management experience, ideally 2-3 direct reports.
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter.
• Excellent problem solving, communication, and decision-making skills.

Nice to have

• Experience using Data Science to guide marketing decisions

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive measurable business outcomes.