Media Manager, Lifestyle

The role

The Paid Advertising Specialist supports the execution and performance of paid advertising campaigns. They manage ad builds, optimizations, reporting, and pacing for a book of business.

What you will do

• Maintain execution across paid advertising platforms including Meta, Google, and TikTok.
• Manage timelines, budgets, pacing, and day-to-day performance.
• Execute and optimize paid advertising programs end-to-end.
• Identify growth opportunities and form test hypotheses.
• Ensure accurate budget pacing and adherence to planned spend.
• Own the upkeep and execution of client testing roadmaps.
• Deliver on-time launches and updates for campaigns and deliverables.
• Prepare and present performance reports and recaps.
• Leverage the Nova ecosystem to inform strategy and reporting.
• Utilize AI technologies to improve efficiency and performance analysis.

Required qualifications

• 1-2 years of digital marketing
• 1+ years of experience with Direct Response marketing specifically in E-Commerce
• 1+ years experience with Meta or Google Ads for direct response campaigns
• 1+ years experience leading paid advertising strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify
• 1 year experience client facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features
• Excellent data analytics skills
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
• Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

Nice to have

• Agency experience
• Lead Gen and B2B experience
• TikTok Ads, LinkedIn Ads, Pinterest Ads, etc

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive business outcomes.