Senior Media Manager, Fashion

The role

You will own the execution, performance, and growth of paid social and paid media campaigns for a book of business. You will manage client budgets, perform keyword research, develop ad copy, and provide strategic insights to clients.

What you will do

• Full ownership and execution of performance marketing via paid social and paid media native platforms
• Execute builds and production A-Z across Meta, LinkedIn, Google, Youtube, and Bing Ads
• Lead execution of optimizations to improve performance relative to goals
• Manage all client budgets and advise on budget changes
• Own strategic communication internally for client teams
• Provide weekly client progress recaps with performance insights and recommendations
• Execute performance reporting A-Z with presentation creation
• Leverage data to articulate results to clients and stakeholders
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital's Nova ecosystem

Required qualifications

• Proficiency in spoken and written English at an advanced level
• 2-3 years of digital marketing experience
• 1-2 years in agency setting
• Minimum 2 years of experience with Direct Response marketing in E-Commerce, Lead Gen or B2B
• Minimum 2 years of experience with Meta Ads for direct response campaigns
• Minimum 2 years of hands-on experience with Search Engine Marketing
• Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media's place in the funnel
• Strong written and verbal communication skills
• Strong organizational and project management skills

Nice to have

• Significant campaign management experience in Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns or Bing Ads

About the company

Power Digital is an AI-Native Growth Firm that combines talent with proprietary technology like the Omega AI operating system. They partner with clients across strategy, execution, and measurement to drive measurable business outcomes.