PR & Affiliate Strategist, Shared Services

The role

The PR & Affiliate Strategist drives results for a client roster by combining PR strategies and affiliate programs. You will define strategy, launch and manage affiliate programs, and execute media and influencer outreach.

What you will do

• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital's Nova ecosystem
• Define and drive affiliate & PR strategy for PDM clients
• Launch new affiliate client programs and own platform setup
• Nurture existing programs based on KPIs
• Support client communication, reporting, and storytelling
• Report on and analyze performance data
• Proactively pitch to drive media relations results
• Execute media and influencer outreach
• Train and manage interns and part timers

Required qualifications

• 2+ years experience in affiliate marketing strategy and end-to-end campaign management
• 2+ years of PR experience
• 1-2 years+ agency experience required
• Strong understanding of the marketing funnel
• Experience working with affiliates such as content partners/press sites, rewards sites, loyalty/cashback/deal sites
• Hands-on experience with affiliate platforms such as Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, or similar
• Expertise in affiliate best practices including commission structures, tracking, partner optimization approaches, and forecasting

Nice to have

• CPG Media Relations experience highly recommended
• Bachelor’s degree in business, marketing, or relevant field preferred

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive business outcomes.