CPG Paid Advertising Strategist, Client Experience

The role

The Paid Advertising Strategist owns the execution, performance, and growth of campaigns within a book of business. They manage paid social and paid media platforms to drive client business goals.

What you will do

• Full ownership and execution of performance marketing via paid social and paid media native platforms
• Execute builds and production across channels
• Lead execution of optimizations for performance improvements
• Manage client budgets and advise on budget changes
• Perform QA to prevent negative impact to client revenue
• Lead proactive strategy recommendations across assigned channels
• Maintain client testing roadmaps and project manage next steps
• Escalate performance risks early
• Own strategic communication internally for client teams
• Provide weekly client progress recaps with performance insights

Required qualifications

• Proficiency in spoken and written English at an advanced level
• 2-3 years of digital marketing experience
• 1-2 years in an agency setting
• Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat
• Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual
• Excellent interpersonal skills

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive measurable business outcomes.