Fashion Paid Advertising Strategist

The role

The Paid Advertising Strategist owns the execution, performance, and growth of campaigns within a book of business. This role involves managing paid social and paid media platforms to drive client business goals.

What you will do

• Full ownership and execution of performance marketing via paid social and paid media native platforms
• Execute builds and production A-Z across Meta, LinkedIn, Google, Youtube, and Bing Ads
• Lead execution of optimizations for performance improvements
• Manage all client budgets and advise on budget changes
• Own strategic communication internally for client teams
• Provide weekly client progress recaps with performance insights and recommendations
• Execute performance reporting A-Z with presentation creation
• Leverage data to articulate results to clients and stakeholders
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital's Nova ecosystem

Required qualifications

• Proficiency in spoken and written English at an advanced level
• 2-3 years of digital marketing experience
• 1-2 years in agency setting
• Minimum 2 years of experience with Direct Response marketing in E-Commerce, Lead Gen or B2B
• Minimum 2 years of experience with Meta Ads for direct response campaigns
• Minimum 2 years of hands-on experience with Search Engine Marketing
• Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media's place in the funnel
• Strong written and verbal communication skills
• Strong organizational and project management skills

Nice to have

• Significant campaign management experience in Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns or Bing Ads

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive measurable business outcomes.