Fashion Paid Media Senior Performance Analyst

The role

The Paid Advertising Senior Performance Analyst owns the execution, performance, and growth of marketing services for enterprise-level accounts. They lead paid advertising strategy, mentor team talent, and support leadership in improving department pillars.

What you will do

• Lead paid advertising strategy and performance marketing for key accounts
• Serve as the primary escalation point for key accounts
• Apply advanced cross-channel and technical expertise
• Oversee high-quality campaign execution and QA
• Ensure accurate budget pacing and advise on budget changes
• Lead proactive strategy recommendations across assigned channels
• Maintain client testing roadmaps and project manage experimentation
• Escalate performance risks early
• Maintain communication with clients and internal teams
• Mentor and elevate team talent through coaching and training

Required qualifications

• Proficiency in spoken and written English at an advanced level
• 5-6 years of digital marketing experience
• 4+ years in an agency setting
• Minimum 3 years of hands-on experience with Search Engine Marketing
• Experience with campaign development and optimization processes on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads
• Minimum 3 years of hands-on experience with Meta ads direct response campaigns
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid advertising in the marketing funnel
• Strong written and verbal communication skills
• Strong organizational and project management skills

Nice to have

• TikTok Ads
• LinkedIn Ads
• Pinterest Ads
• Lead Gen and B2B experience

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive measurable business outcomes.