Associate Audience Analyst

The role

This person will deliver audience analyses to support new business appraisals and existing client needs. They will identify target audience behaviors, preferences, and trends to inform planning, targeting, and creative strategies.

What you will do

• Manage all new business appraisal audience analysis requirements
• Ensure timely and accurate delivery to support the revenue division
• Help the team complete audience analyses for existing clients
• Research, onboard, and optimize new tools and technologies
• Refine and improve new business audience analysis processes and templates
• Participate in team projects and provide constructive feedback
• Prioritize tasks and manage multiple assignments in a fast-paced environment
• Identify challenges and suggest solutions to improve processes
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital's Nova ecosystem

Required qualifications

• Proficiency in spoken and written English at an advanced level
• Experience working with large datasets to analyze audience behavior, preferences, and trends
• Foundational understanding of media fundamentals: funnel/campaign structures, tracking, optimization approaches, and channels
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
• Ability to manage multiple projects simultaneously and collaborate across different teams
• Team-oriented and collaborative, effective interpersonal skills, organized, detail-oriented, and punctual

Nice to have

• Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive business outcomes.