Powerdigitalmarketing
Reporting Analyst, Consumer Services
Remote - Colombia. Posted 20 days ago
The role
The Reporting Analyst will create and maintain automated reports for eComm, B2B, and B2C clients. You will analyze data from marketing platforms to provide actionable insights and visualizations.
What you will do
- Build and maintain automated reports for eComm, B2B, and B2C
- Access and analyze data from marketing platforms like Meta Business Manager, Google Ads, and Google Analytics
- Create and update weekly, monthly, and quarterly performance decks
- Conduct deep dive analyses to uncover optimization opportunities
- Transform complex data into clear visualizations
- Utilize Google Sheets for sophisticated data manipulation and analysis
- Present findings with a focus on connecting data to business outcomes
- Employ AI technologies to enhance reporting capabilities
- Utilize Power Digital's Nova ecosystem to enhance reporting capabilities
Required qualifications
- Proficiency in spoken and written English at an advanced level
- Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
- 2+ years of experience in marketing analytics or digital marketing
- Strong understanding of digital marketing metrics, campaign structures, and customer journey
- Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
- Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
- Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
- Understanding of statistical concepts like regression modeling, test/control analysis, etc.
- Experience creating performance presentations and conveying data narratives
- Ability to work independently and as part of a team
- Strong attention to detail and analytical thinking
- Self-motivated and able to work under pressure and meet deadlines
About the company
Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive business outcomes.