Associate Audience Analyst

The role

The Associate Audience Analyst owns new business audience analyses for Power Digital's appraisal process, identifying target audiences and their behavior, preferences and trends. These insights inform planning, targeting and creative strategies for campaigns.

What you will do

• Own all new business appraisal audience analysis requirements
• Deliver audience analyses on time and accurately to support the revenue division
• Help the team complete audience analyses for existing clients
• Research, onboard and optimize new tools and technologies for audience development
• Help refine the new business audience analysis processes and templates
• Take part in team projects, share ideas and give constructive feedback
• Keep up with industry trends and build new skills
• Prioritize tasks, manage multiple assignments and meet deadlines
• Take ownership of tasks, spot challenges and suggest solutions
• Use AI technologies and the Nova ecosystem to improve business processes

Required qualifications

• Experience working with large datasets to analyze audience behavior, preferences and trends
• Experience using these insights to guide planning, targeting and creative strategies for advertising campaigns
• Foundational understanding of media fundamentals: funnel and campaign structures, tracking, optimization approaches and channels
• Highly dependable, self-starter, high energy, positive attitude, good organization and time management
• Ability to manage multiple projects, collaborate across teams and work in a fast-paced environment
• Team-oriented, effective interpersonal skills, organized, detail-oriented and punctual
• Proficiency in spoken and written English at an advanced level

Nice to have

• Familiarity with audience platforms such as Nielsen, MRI-Simmons, Global Web Index or Comscore

Before you apply

• Advanced-level spoken and written English is required for this role

About the company

Power Digital is an AI-Native Growth Firm that helps leading and emerging brands grow through strategy, enterprise intelligence and its Omega AI operating system. The firm states it values diversity and is an Equal Opportunity Employer.