TikTok Advertising Strategist

The role

The TikTok Advertising Strategist delivers the SMB TikTok offering for small and mid-sized brands. This person owns account setup, initial builds, and recurring working sessions to get clients live and growing on TikTok.

What you will do

• Full ownership of strategy and execution of the SMB offer via TikTok Advertising
• Account setup and QA
• Initial campaign build including structure, ad copy, and ads
• Lead recurring working sessions covering builds, reporting, and optimizations
• Move clients to live, spending campaigns on a swift timeline
• Maintain internal communication for the program
• Keep client status and spend up to date in a shared tracker
• Flag blockers, scope questions, and client feedback to the program lead
• Make recommendations to improve efficiency and performance
• Ownership of performance reporting during client sessions

Required qualifications

• 2-3 years of digital marketing experience
• 1-2 years in an agency setting
• Minimum 2-3 years of hands-on experience with TikTok Advertising
• Experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization
• Hands-on experience with TikTok pixel and Events Manager setup and QA
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Discipline to hold scope and say no to work outside the checkpoints
• Self-motivated individual with a strong desire to succeed

Benefits

• Base salary + commission opportunities
• Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flex work environment: full-remote, in-office, or hybrid
• One time $100 USD Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs
• Quarterly awards including prize money and recognition

Before you apply

• Must be legally eligible to work in the U.S.

About the company

Power Digital is an AI-Native Growth Firm that helps leading and emerging brands grow by combining talent and proprietary technology. They use their AI operating system, Omega, to drive measurable business outcomes.