TikTok Advertising Strategist

The role

The TikTok Advertising Strategist delivers the SMB TikTok offering for small and mid-sized brands. They own account setup, initial builds, and recurring working sessions to get clients live and growing on TikTok.

What you will do

• Full ownership of strategy and execution of the SMB offer via TikTok Advertising
• Account setup and QA
• Initial campaign build including structure, ad copy, and ads
• Lead recurring working sessions covering builds, reporting, and optimizations
• Move clients to live, spending campaigns on a swift timeline
• Maintain internal communication for the program
• Keep client status and spend up to date in a shared tracker
• Flag blockers, scope questions, and client feedback to the program lead
• Make recommendations to improve efficiency and performance
• Ownership of performance reporting during client sessions

Required qualifications

• Proficiency in spoken and written English at an advanced level
• 2-3 years of digital marketing experience
• 1-2 years in an agency setting
• Minimum 2-3 years of hands-on experience with TikTok Advertising
• Experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization
• Hands-on experience with TikTok pixel and Events Manager setup and QA
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Discipline to hold scope and say no to work outside the checkpoints

Benefits

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flex work environment: full-remote, in-office, or hybrid
• One time 320.000 COP Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs

About the company

Power Digital is an AI-Native Growth Firm that helps leading and emerging brands grow by combining talent and proprietary technology. They use their AI operating system, Omega, to drive measurable business outcomes.