CPG Paid Advertising Strategist, Client Experience

The role

The Paid Advertising Strategist owns the execution, performance and growth of client campaigns across paid social and search platforms. They work with account leadership on strategy, handle reporting, optimizations and client communication, and give clients forward-looking insights.

What you will do

• Own execution and performance of paid social and paid media campaigns across Meta, TikTok, Pinterest, LinkedIn, Google, YouTube and Bing
• Lead optimizations to improve performance against goals
• Manage client budgets and advise on budget changes with accurate pacing
• Run keyword research, ad copy development and bid optimizations
• Maintain client testing roadmaps and manage next steps
• Escalate performance risks early
• Deliver weekly client progress recaps with insights and recommendations
• Build reports that explain results and next steps to clients and stakeholders
• Coordinate with Specialists and account leadership internally
• Use AI technologies to improve business processes

Required qualifications

• 2-3 years of digital marketing experience, with 1-2 years in an agency setting
• 2-3 years of hands-on experience with at least 2 paid advertising channels
• Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development and campaign strategy
• Proficiency in Google or Microsoft Office Suite
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Advanced spoken and written English
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Confident with client-facing presentations

Before you apply

• Power Digital does not charge any application, processing or training fee at any stage of hiring

About the company

Power Digital is an AI-native growth firm that combines vertical expertise, strategic thinking and enterprise intelligence to help brands grow. It uses its Omega AI operating system and Iris intelligence layer alongside its teams of strategists, creatives, analysts and technologists.