Group Director, Lifestyle

The role

The Group Director, Lifestyle is a senior client relationship and revenue leader for consumer product brands. This person manages a portfolio of D2C ecommerce clients, drives expansion revenue, and coaches Account Directors to operate as AI-Native Growth Directors.

What you will do

• Own net revenue retention and expansion MRR for the division
• Personally own executive relationships across the top 30–40% of the portfolio
• Run monthly executive check-ins and weekly priority account check-ins
• Maintain an accurate, self-owned retention forecast on a weekly basis
• Track vertical-specific marketing signals like CAC payback period and AOV trends
• Diagnose risk early and lead quarterly plans for the top 10% of the portfolio
• Personally review and support all expansion proposals across priority partnerships
• Identify and lead common Lifestyle expansion paths
• Keep the Salesforce pipeline current and accurate
• Directly manage Account Directors and oversee the Associate Account Director pod

Required qualifications

• Department leadership and management experience
• 10+ years of leadership experience in a digital marketing agency
• D2C client work in higher-AOV or durable goods categories at the AD level or above
• Experience managing a P&L for profitable growth
• Deep marketing fluency in higher-consideration D2C purchase journeys
• Channel and program strategy expertise in full-funnel D2C programs
• Measurement expertise in CAC payback period and LTV modeling
• Familiarity with financing and BNPL integration
• Experience presenting to and pushing back on C-suite and VP stakeholders
• Expertise in contract negotiation, client retention, and client growth
• Proven track record delivering high NPS and retention metrics
• Extensive knowledge of owned, earned, and paid marketing channels

Nice to have

• Familiarity with Lifestyle-specific platforms and tools: D2C ecommerce platforms (Shopify and similar), email/SMS and lifecycle marketing platforms, financing/BNPL integrations, and LTV/CAC analytics
• Entrepreneurial spirit

Benefits

• Base salary + commission opportunities
• Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flex work environment: full-remote, in-office, or hybrid
• One time $100 USD Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs
• Quarterly awards including prize money and recognition

About the company

Power Digital is an AI-Native Growth Firm that helps leading and emerging brands grow by combining talent and proprietary technology. They use their AI operating system, Omega, and intelligence layer, Iris, to drive measurable business outcomes.