Senior Paid Advertising Strategist - Ecommerce

The role

The Senior Paid Advertising Strategist leads performance marketing strategy and execution for high-value accounts. They manage campaign planning, optimizations, reporting, and client communication while mentoring junior talent.

What you will do

• Lead performance marketing strategy and execution across marquee accounts.
• Conduct thorough QA to prevent errors impacting client revenue.
• Ensure accurate budget pacing and advise on budget changes.
• Lead proactive strategy recommendations across assigned channels.
• Analyze campaign data to develop actionable insights and strategic recommendations.
• Maintain client testing roadmaps and project manage next steps.
• Apply technical knowledge across attribution, incrementality, and measurement frameworks.
• Maintain consistent, high-quality communication with clients and internal teams.
• Support the growth of junior talent through coaching and knowledge-sharing.
• Leverage AI technologies and the nova ecosystem to enhance workflows.

Required qualifications

• 4-5 years of digital marketing experience
• 3+ years in an agency setting
• 3-4 years of hands-on experience with at least 2+ paid advertising channels such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, or Snapchat
• Experience with campaign development and optimization processes like bid optimization, keyword research, ad copy development, and campaign strategy
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media's place in the marketing funnel
• Ability to formulate meaningful insights from marketing data
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Excellent interpersonal skills
• Confident with client-facing presentations and communication

About the company

Power Digital is an AI-Native Growth Firm that combines talent with proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive business outcomes.