Paid Advertising Strategist, Leadgen

The role

The Paid Advertising Strategist owns the execution, performance, and growth of campaigns within a book of business. They manage paid social and paid media platforms, client communication, and strategic optimizations to drive business goals.

What you will do

• Full ownership and execution of performance marketing via paid social and paid media native platforms
• Execute builds and production A-Z across channels
• Lead execution of optimizations for performance improvements
• Manage all client budgets and advise on budget changes
• Lead proactive strategy recommendations across assigned channels
• Maintain client testing roadmaps and project manage next steps
• Escalate performance risks early
• Own strategic communication internally for client teams
• Provide weekly client progress recaps with performance insights
• Utilize AI technologies to enhance and optimize business processes

Required qualifications

• Proficiency in spoken and written English at an advanced level
• 2-3 years of digital marketing experience
• 1-2 years in an agency setting
• Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising net
• Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills

Benefits

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flex work environment: full-remote, in-office, or hybrid
• One time 320.000 COP Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs

About the company

Power Digital is an AI-Native Growth Firm that helps leading and emerging brands grow by combining talent and proprietary technology. They use their AI operating system, Omega, to drive measurable business outcomes.