Paid Advertising Strategist, Leadgen

The role

The Paid Advertising Strategist owns the execution, performance, and growth of campaigns within a book of business. They manage paid social and paid media platforms to drive client business goals through strategy, optimization, and reporting.

What you will do

• Full ownership and execution of performance marketing via paid social and paid media native platforms
• Execute builds and production A-Z across channels
• Lead execution of optimizations for performance improvements
• Manage all client budgets and advise on budget changes
• Lead proactive strategy recommendations across assigned channels
• Maintain client testing roadmaps and project manage next steps
• Escalate performance risks early
• Own strategic communication internally for client teams
• Provide weekly client progress recaps with performance insights
• Utilize AI technologies to enhance and optimize business processes

Required qualifications

• Proficiency in spoken and written English at an advanced level
• 2-3 years of digital marketing experience
• 1-2 years in an agency setting
• Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising net
• Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills

Benefits

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

About the company

Power Digital is an AI-Native Growth Firm that helps leading and emerging brands grow by combining talent and proprietary technology. They use their AI operating system, Omega, to drive measurable business outcomes for clients.