Media Manager, Fashion

The role

The Paid Advertising Specialist supports the execution and performance of paid advertising campaigns. They manage end-to-end strategy, optimizations, and reporting for a book of business.

What you will do

• Maintain execution across paid advertising platforms including Meta, Google, and TikTok.
• Manage timelines, budgets, pacing, and day-to-day performance.
• Execute and optimize paid advertising programs including ad builds and reporting.
• Identify growth opportunities and form test hypotheses.
• Incorporate client objectives and brand nuances into decision-making.
• Ensure accurate budget pacing and adherence to planned spend.
• Own the upkeep and execution of client testing roadmaps.
• Deliver on-time launches and updates for campaigns and deliverables.
• Prepare and present performance reports and recaps.
• Leverage the Nova ecosystem and AI technologies to improve efficiency.

Required qualifications

• Proficiency in spoken and written English at an advanced level.
• 1-2 years of digital marketing.
• 1+ years of experience with Direct Response marketing specifically in E-Commerce.
• 1+ years of experience with Meta or Google Ads for direct response campaigns.
• 1+ years experience leading paid advertising strategy for direct response marketing efforts.
• 1+ years experience with Google Analytics, Shopify.
• 1 year of client-facing experience and handling communications.
• Excellent Excel skills with clear understanding of advanced Excel features.
• Excellent data analytics skills.
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills.
• Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development.

Nice to have

• Agency experience
• Lead Gen and B2B experience
• Additional platforms such as TikTok Ads, LinkedIn Ads, Pinterest Ads, etc
• Other technical platforms

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive business outcomes.