Powerdigitalmarketing
Senior Media Manager, CPG
Remote - Argentina; Remote - Brazil; Remote - Chile; Remote - Costa Rica; Remote - Ecuador; Remote - Honduras; Remote - Nicaragua. Posted 2 months ago
The role
The Paid Advertising Strategist owns the execution, performance, and growth of campaigns within a book of business. They manage paid social and paid media platforms to drive client business goals through strategy, optimization, and reporting.
What you will do
- Full ownership and execution of performance marketing via paid social and paid media native platforms
- Execute builds and production A-Z across channels
- Lead execution of optimizations to improve performance relative to goals
- Manage all client budgets and advise on budget changes
- Lead proactive strategy recommendations across assigned channels
- Maintain client testing roadmaps and project manage next steps
- Escalate performance risks early
- Own strategic communication internally for client teams
- Provide weekly client progress recaps with performance insights
- Utilize AI technologies to enhance and optimize business processes
Required qualifications
- 2-3 years of digital marketing experience
- 1-2 years in an agency setting
- Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising net
- Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Confident with client-facing presentations and communication
About the company
Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive measurable business outcomes.