Media Supervisor, Lifestyle

The role

The Senior Paid Advertising Strategist leads performance marketing strategy and execution for high-value accounts. They manage campaign planning, optimizations, reporting, and client communication while mentoring junior talent.

What you will do

• Lead performance marketing strategy and execution across marquee accounts.
• Conduct thorough QA to prevent errors impacting client revenue.
• Ensure accurate budget pacing and advise on budget changes.
• Lead proactive strategy recommendations across assigned channels.
• Analyze campaign data to develop actionable insights and strategic recommendations.
• Maintain client testing roadmaps and project manage next steps.
• Apply advanced technical knowledge across attribution, incrementality, and measurement frameworks.
• Maintain consistent, high-quality communication with clients and internal teams.
• Support the growth of junior talent through coaching and knowledge-sharing.
• Leverage AI technologies and the nova ecosystem to enhance workflows.

Required qualifications

• 4-5 years of digital marketing experience
• 3+ years in an agency setting
• 3-4 years of hands-on experience with at least 2+ paid advertising channels such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable networks
• Experience with campaign development and optimization processes like bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Ability to formulate meaningful insights from marketing data
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Excellent interpersonal skills
• Confident with client-facing presentations and communication

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use their AI operating system, Omega, to drive measurable business outcomes.