Powerdigitalmarketing
Reporting Analyst, Consumer Services
Remote - Mexico. Posted 20 days ago
The role
The Reporting Analyst will build and maintain automated reports for eComm, B2B, and B2C across marketing channels. You will conduct deep dive analyses and translate complex data into actionable insights and visualizations for clients.
What you will do
- Build and maintain automated reports for eComm, B2B, and B2C with performance metrics
- Access and analyze data directly from marketing platforms
- Create and update weekly, monthly, and quarterly performance decks
- Conduct deep dive analyses to uncover optimization opportunities
- Transform complex data into clear, concise visualizations
- Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
- Simplify and present findings with a focus on connecting data to business outcomes
- Employ AI technologies to enhance reporting capabilities
- Utilize and leverage Power Digital's Nova ecosystem
Required qualifications
- Proficiency in spoken and written English at an advanced level
- Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
- 2+ years of experience in marketing analytics or digital marketing
- Strong understanding of digital marketing metrics, campaign structures, and customer journey
- Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
- Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
- Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
- Understanding of statistical concepts like regression modeling, test/control analysis, etc.
- Experience creating performance presentations and conveying data narratives
- Ability to work independently and as part of a team
- Strong attention to detail and analytical thinking
- Self-motivated and able to work under pressure and meet deadlines
About the company
Power Digital is an AI-Native Growth Firm that uses proprietary technology to help brands grow. They combine talent with their AI operating system, Omega, to drive measurable business outcomes.