Reporting Analyst, Consumer Services

The role

You will create and maintain automated reports for eComm, B2B, and B2C using marketing channel performance metrics. You will conduct deep dive analyses and translate complex data into actionable insights and visualizations for clients.

What you will do

• Build and maintain automated reports for eComm, B2B, and B2C
• Access and analyze data from marketing platforms like Meta Business Manager, Google Ads, and Google Analytics
• Create and update weekly, monthly, and quarterly performance decks
• Conduct deep dive analyses to uncover optimization opportunities
• Transform complex data into clear, concise visualizations
• Utilize Google Sheets for sophisticated data manipulation and analysis
• Simplify and present findings to connect data to business outcomes
• Employ AI technologies to enhance reporting capabilities
• Utilize and leverage Power Digital's Nova ecosystem

Required qualifications

• Proficiency in spoken and written English at an advanced level
• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
• 2+ years of experience in marketing analytics or digital marketing
• Strong understanding of digital marketing metrics, campaign structures, and customer journey
• Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
• Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
• Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
• Understanding of statistical concepts like regression modeling, test/control analysis, etc.
• Experience creating performance presentations and conveying data narratives
• Ability to work independently and as part of a team
• Strong attention to detail and analytical thinking
• Self-motivated and able to work under pressure and meet deadlines

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use an AI operating system called Omega and an intelligence layer called Iris to drive business outcomes.