Media Manager, Lifestyle

The role

The Paid Advertising Specialist supports the execution and performance of paid advertising campaigns. They manage ad builds, optimizations, reporting, and pacing for a book of business.

What you will do

• Maintain execution across paid advertising platforms including Meta, Google, and TikTok.
• Manage timelines, budgets, pacing, and day-to-day performance.
• Execute and optimize paid advertising programs end-to-end.
• Identify growth opportunities and form test hypotheses.
• Incorporate client objectives and brand nuances into decision-making.
• Ensure accurate budget pacing and adherence to planned spend.
• Own the upkeep and execution of client testing roadmaps.
• Deliver on-time launches and updates for campaigns and deliverables.
• Prepare and present performance reports and recaps.
• Leverage the Nova ecosystem and AI technologies to improve efficiency.

Required qualifications

• 1-2 years of digital marketing
• 1+ years of experience with Direct Response marketing specifically in E-Commerce
• 1+ years experience with Meta or Google Ads for direct response campaigns
• 1+ years experience leading paid advertising strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify
• 1 year experience client facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features
• Excellent data analytics skills
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
• Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

Nice to have

• Agency experience
• Lead Gen and B2B experience
• TikTok Ads, LinkedIn Ads, Pinterest Ads, etc

About the company

Power Digital is an AI-Native Growth Firm that combines talent and proprietary technology to help brands grow. They use the Omega AI operating system and Iris intelligence layer to drive business outcomes.